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Oliver Buchannon
Michael Frew
🔑 Publishers Split Revenue 50-50 With AI - Creators Get Zero

Apr 2, 2026

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6 min read

🔑 Publishers Split Revenue 50-50 With AI - Creators Get Zero

Independent creators weren't invited to the News/Media Alliance licensing deal that pays publishers when AI cites their content

Michael Frew
Michael Frew
Cloudflare built the scraper it promised to block

Mar 26, 2026

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7 min read

Cloudflare built the scraper it promised to block

Plus: AI pays Disney millions: the two-tier content economy is here - creators are on the wrong side of the deal

Michael Frew
Michael Frew
🔗 YouTube Built the Audience. Substack Captured the Equity.

Mar 19, 2026

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7 min read

🔗 YouTube Built the Audience. Substack Captured the Equity.

How one creator turned 870K YouTube subs into 5,200 paying Substack members.

Michael Frew
Michael Frew
Google Discover Drives 68% of News Traffic — That’s a Problem

Mar 12, 2026

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7 min read

Google Discover Drives 68% of News Traffic — That’s a Problem

Publishers celebrating Discover growth are missing the point: you're trading search intent for algorithmic dependency with zero guarantees

Michael Frew
Michael Frew
🔍 Why WordPress's legal drama reveals your real risk

Mar 5, 2026

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6 min read

🔍 Why WordPress's legal drama reveals your real risk

Sealed court docs + creator capital markets = the business model shift nobody's talking about

Michael Frew
Michael Frew
💸 Google isn't killing your traffic - you're letting it

Feb 26, 2026

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8 min read

💸 Google isn't killing your traffic - you're letting it

The publishers growing revenue right now aren't fighting Google. They're routing around it.

Michael Frew
Michael Frew
🔥 Why publishers are losing the AI content war

Feb 19, 2026

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7 min read

🔥 Why publishers are losing the AI content war

The IAB's bill won't save you. Here's what actually works when LLMs scrape your content.

Michael Frew
Michael Frew
🍴 AI platforms eat your content-here's the revenue math

Feb 12, 2026

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5 min read

🍴 AI platforms eat your content-here's the revenue math

While creators chase AI traffic, the platforms are measuring 'utility' vs. human relevance-and only one pays

Michael Frew
Michael Frew
💸 Publishers pay 30% to rent content

Feb 5, 2026

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7 min read

💸 Publishers pay 30% to rent content

Cloudflare’s AI licensing turns ownership into infrastructure rent, shifting control and margins away from publishers and into CDN infrastructure layers.

Michael Frew
Michael Frew
💸 The $800K Cost of Not Owning Traffic

Jan 29, 2026

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7 min read

💸 The $800K Cost of Not Owning Traffic

280 executives see search falling and drop the content that builds equity

Michael Frew
Michael Frew
🔓 AI Is WordPress’s New Vulnerability

Jan 22, 2026

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6 min read

🔓 AI Is WordPress’s New Vulnerability

WordPress's 20-year SEO advantage just became an extraction liability worth billions to AI companies and zero to you.

Michael Frew
Michael Frew
💰Do You Know Why Your Audience Shows Up?

Jan 15, 2026

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8 min read

💰Do You Know Why Your Audience Shows Up?

Food52 lost $294M by forgetting why readers showed up

Michael Frew
Michael Frew
💸 First-Mover Advantage Dies on Platforms

Jan 9, 2026

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8 min read

💸 First-Mover Advantage Dies on Platforms

Why spotting trends early means nothing if you don’t own the infrastructure that compounds them.

Michael Frew
Michael Frew
💰 Creators Become a Must Buy Channel

Jan 2, 2026

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7 min read

💰 Creators Become a Must Buy Channel

$37bn proves creator marketing works. What it does not prove is that creators capture any lasting value from it.

Michael Frew
Michael Frew
🤖 Google Crawls Your Content Twice

Dec 25, 2025

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8 min read

🤖 Google Crawls Your Content Twice

You can block OpenAI and Anthropic. You cannot block Google’s AI without losing search traffic.

Michael Frew
Michael Frew
💰 Protect WP Archive from AI Scrapers

Dec 18, 2025

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7 min read

💰 Protect WP Archive from AI Scrapers

AI cuts clicks and over-crawls your content. Only controlled WordPress archives keep real leverage.

Michael Frew
Michael Frew
📉 Posting Dropped, Creators Scroll

Dec 12, 2025

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6 min read

📉 Posting Dropped, Creators Scroll

Why creators are quitting and why owned systems like email still win.

Michael Frew
Michael Frew
🎯 Why Community Beats the Algorithm

Dec 4, 2025

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8 min read

🎯 Why Community Beats the Algorithm

How creators scale by owning distribution instead of renting it.

Michael Frew
Michael Frew
💰 Reels Making Meta's $50B

Nov 27, 2025

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8 min read

💰 Reels Making Meta's $50B

Reels generates the same revenue as YouTube. One shares 55% with creators. The other shares nothing.

Michael Frew
Michael Frew
🚨 YouTube Deletes Channels Without Warning

Nov 20, 2025

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8 min read

🚨 YouTube Deletes Channels Without Warning

Chrome went from 2.8% to 31% market share in four years. Agentic browsers could move faster. And platform-dependent creators won't see it coming.

Michael Frew
Michael Frew
🤖 AI Browsers Running The Show

Nov 13, 2025

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7 min read

🤖 AI Browsers Running The Show

Chrome went from 2.8% to 31% market share in four years. Agentic browsers could move faster. And platform-dependent creators won't see it coming.

Michael Frew
Michael Frew
🎙️ Podcasters hit 76% conversion but own nothing

Nov 6, 2025

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7 min read

🎙️ Podcasters hit 76% conversion but own nothing

Audacy proves podcast ads convert at 76%. But creators split revenue with platforms and build zero equity.

Michael Frew
Michael Frew
🛡️ Why Pat Flynn charges 8x more

Oct 30, 2025

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7 min read

🛡️ Why Pat Flynn charges 8x more

It's not better content. It's trust infrastructure sitting front-and-center on every product page—SSL certificates, transparent...

Michael Frew
Michael Frew
Beckham's $6.6M Subscription Play

Oct 23, 2025

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7 min read

Beckham's $6.6M Subscription Play

Celebrity partnerships fail without systems. Beckham’s IM8 shows how to fix that with recurring billing.

Michael Frew
Michael Frew
💸 Your Content = Free AI Training

Oct 16, 2025

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8 min read

💸 Your Content = Free AI Training

Food bloggers fight back. Here's their playbook.

Michael Frew
Michael Frew
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