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Dive into a collection of past posts and rediscover timeless content.
🔑 Publishers Split Revenue 50-50 With AI - Creators Get Zero

Apr 2, 2026

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6 min read

🔑 Publishers Split Revenue 50-50 With AI - Creators Get Zero

Independent creators weren't invited to the News/Media Alliance licensing deal that pays publishers when AI cites their content

Michael Frew
Michael Frew
Cloudflare built the scraper it promised to block

Mar 26, 2026

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7 min read

Cloudflare built the scraper it promised to block

Plus: AI pays Disney millions: the two-tier content economy is here - creators are on the wrong side of the deal

Michael Frew
Michael Frew
🔗 YouTube Built the Audience. Substack Captured the Equity.

Mar 19, 2026

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7 min read

🔗 YouTube Built the Audience. Substack Captured the Equity.

How one creator turned 870K YouTube subs into 5,200 paying Substack members.

Michael Frew
Michael Frew
Google Discover Drives 68% of News Traffic — That’s a Problem

Mar 12, 2026

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7 min read

Google Discover Drives 68% of News Traffic — That’s a Problem

Publishers celebrating Discover growth are missing the point: you're trading search intent for algorithmic dependency with zero guarantees

Michael Frew
Michael Frew
🔍 Why WordPress's legal drama reveals your real risk

Mar 5, 2026

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6 min read

🔍 Why WordPress's legal drama reveals your real risk

Sealed court docs + creator capital markets = the business model shift nobody's talking about

Michael Frew
Michael Frew
💸 Google isn't killing your traffic - you're letting it

Feb 26, 2026

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8 min read

💸 Google isn't killing your traffic - you're letting it

The publishers growing revenue right now aren't fighting Google. They're routing around it.

Michael Frew
Michael Frew
🔥 Why publishers are losing the AI content war

Feb 19, 2026

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7 min read

🔥 Why publishers are losing the AI content war

The IAB's bill won't save you. Here's what actually works when LLMs scrape your content.

Michael Frew
Michael Frew
🍴 AI platforms eat your content-here's the revenue math

Feb 12, 2026

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5 min read

🍴 AI platforms eat your content-here's the revenue math

While creators chase AI traffic, the platforms are measuring 'utility' vs. human relevance-and only one pays

Michael Frew
Michael Frew
💸 Publishers pay 30% to rent content

Feb 5, 2026

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7 min read

💸 Publishers pay 30% to rent content

Cloudflare’s AI licensing turns ownership into infrastructure rent, shifting control and margins away from publishers and into CDN infrastructure layers.

Michael Frew
Michael Frew
💸 The $800K Cost of Not Owning Traffic

Jan 29, 2026

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7 min read

💸 The $800K Cost of Not Owning Traffic

280 executives see search falling and drop the content that builds equity

Michael Frew
Michael Frew
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