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Oliver Buchannon
Michael Frew
🍴 AI platforms eat your content-here's the revenue math

Feb 12, 2026

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5 min read

🍴 AI platforms eat your content-here's the revenue math

While creators chase AI traffic, the platforms are measuring 'utility' vs. human relevance-and only one pays

Michael Frew
Michael Frew
💸 Publishers pay 30% to rent content

Feb 5, 2026

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7 min read

💸 Publishers pay 30% to rent content

Cloudflare’s AI licensing turns ownership into infrastructure rent, shifting control and margins away from publishers and into CDN infrastructure layers.

Michael Frew
Michael Frew
💸 The $800K Cost of Not Owning Traffic

Jan 29, 2026

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7 min read

💸 The $800K Cost of Not Owning Traffic

280 executives see search falling and drop the content that builds equity

Michael Frew
Michael Frew
🔓 AI Is WordPress’s New Vulnerability

Jan 22, 2026

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6 min read

🔓 AI Is WordPress’s New Vulnerability

WordPress's 20-year SEO advantage just became an extraction liability worth billions to AI companies and zero to you.

Michael Frew
Michael Frew
💰Do You Know Why Your Audience Shows Up?

Jan 15, 2026

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8 min read

💰Do You Know Why Your Audience Shows Up?

Food52 lost $294M by forgetting why readers showed up

Michael Frew
Michael Frew
💸 First-Mover Advantage Dies on Platforms

Jan 9, 2026

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8 min read

💸 First-Mover Advantage Dies on Platforms

Why spotting trends early means nothing if you don’t own the infrastructure that compounds them.

Michael Frew
Michael Frew
💰 Creators Become a Must Buy Channel

Jan 2, 2026

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7 min read

💰 Creators Become a Must Buy Channel

$37bn proves creator marketing works. What it does not prove is that creators capture any lasting value from it.

Michael Frew
Michael Frew
🤖 Google Crawls Your Content Twice

Dec 25, 2025

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8 min read

🤖 Google Crawls Your Content Twice

You can block OpenAI and Anthropic. You cannot block Google’s AI without losing search traffic.

Michael Frew
Michael Frew
💰 Protect WP Archive from AI Scrapers

Dec 18, 2025

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7 min read

💰 Protect WP Archive from AI Scrapers

AI cuts clicks and over-crawls your content. Only controlled WordPress archives keep real leverage.

Michael Frew
Michael Frew
📉 Posting Dropped, Creators Scroll

Dec 12, 2025

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6 min read

📉 Posting Dropped, Creators Scroll

Why creators are quitting and why owned systems like email still win.

Michael Frew
Michael Frew
🎯 Why Community Beats the Algorithm

Dec 4, 2025

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8 min read

🎯 Why Community Beats the Algorithm

How creators scale by owning distribution instead of renting it.

Michael Frew
Michael Frew
💰 Reels Making Meta's $50B

Nov 27, 2025

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8 min read

💰 Reels Making Meta's $50B

Reels generates the same revenue as YouTube. One shares 55% with creators. The other shares nothing.

Michael Frew
Michael Frew
🚨 YouTube Deletes Channels Without Warning

Nov 20, 2025

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8 min read

🚨 YouTube Deletes Channels Without Warning

Chrome went from 2.8% to 31% market share in four years. Agentic browsers could move faster. And platform-dependent creators won't see it coming.

Michael Frew
Michael Frew
🤖 AI Browsers Running The Show

Nov 13, 2025

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7 min read

🤖 AI Browsers Running The Show

Chrome went from 2.8% to 31% market share in four years. Agentic browsers could move faster. And platform-dependent creators won't see it coming.

Michael Frew
Michael Frew
🎙️ Podcasters hit 76% conversion but own nothing

Nov 6, 2025

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7 min read

🎙️ Podcasters hit 76% conversion but own nothing

Audacy proves podcast ads convert at 76%. But creators split revenue with platforms and build zero equity.

Michael Frew
Michael Frew
🛡️ Why Pat Flynn charges 8x more

Oct 30, 2025

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7 min read

🛡️ Why Pat Flynn charges 8x more

It's not better content. It's trust infrastructure sitting front-and-center on every product page—SSL certificates, transparent...

Michael Frew
Michael Frew
Beckham's $6.6M Subscription Play

Oct 23, 2025

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7 min read

Beckham's $6.6M Subscription Play

Celebrity partnerships fail without systems. Beckham’s IM8 shows how to fix that with recurring billing.

Michael Frew
Michael Frew
💸 Your Content = Free AI Training

Oct 16, 2025

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8 min read

💸 Your Content = Free AI Training

Food bloggers fight back. Here's their playbook.

Michael Frew
Michael Frew
🔑 Execs Are the Unlock for Creators

Oct 10, 2025

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7 min read

🔑 Execs Are the Unlock for Creators

The biggest creator brands don’t scale with algorithms—they scale with executives who know ops, revenue, and protection.

Michael Frew
Michael Frew
How 120 Million Views Vanished in 90 Days

Oct 2, 2025

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5 min read

How 120 Million Views Vanished in 90 Days

Three LinkedIn creators lost 90% of their views in the same month. The reason will terrify anyone building a platform-dependent business.

Michael Frew
Michael Frew
The Five Traps That Keep Creators Stuck Below Seven Figures

Sep 25, 2025

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8 min read

The Five Traps That Keep Creators Stuck Below Seven Figures

Why 90% of established creators plateau—and the mindset shifts that break through

Michael Frew
Michael Frew
Why 370 Million Followers Couldn't Sell Concert Tickets

Sep 18, 2025

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7 min read

Why 370 Million Followers Couldn't Sell Concert Tickets

The creator economy's biggest misconception is killing businesses

Michael Frew
Michael Frew
$13.7B in Creator Spend...

Sep 11, 2025

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9 min read

$13.7B in Creator Spend...

But no one knows if it works

Michael Frew
Michael Frew
YouTube Is Secretly Editing Your Content

Sep 4, 2025

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7 min read

YouTube Is Secretly Editing Your Content

Platform changes creator videos without permission

Michael Frew
Michael Frew
Why MrBeast Doesn't Need YouTube Anymore

Aug 28, 2025

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7 min read

Why MrBeast Doesn't Need YouTube Anymore

Platform independence secrets from 419M subscriber empire

Michael Frew
Michael Frew
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