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Dive into a collection of past posts and rediscover timeless content.
🔍 Why WordPress's legal drama reveals your real risk

Mar 5, 2026

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6 min read

🔍 Why WordPress's legal drama reveals your real risk

Sealed court docs + creator capital markets = the business model shift nobody's talking about

Michael Frew
Michael Frew
💸 Google isn't killing your traffic - you're letting it

Feb 26, 2026

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8 min read

💸 Google isn't killing your traffic - you're letting it

The publishers growing revenue right now aren't fighting Google. They're routing around it.

Michael Frew
Michael Frew
🔥 Why publishers are losing the AI content war

Feb 19, 2026

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7 min read

🔥 Why publishers are losing the AI content war

The IAB's bill won't save you. Here's what actually works when LLMs scrape your content.

Michael Frew
Michael Frew
🍴 AI platforms eat your content-here's the revenue math

Feb 12, 2026

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5 min read

🍴 AI platforms eat your content-here's the revenue math

While creators chase AI traffic, the platforms are measuring 'utility' vs. human relevance-and only one pays

Michael Frew
Michael Frew
💸 Publishers pay 30% to rent content

Feb 5, 2026

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7 min read

💸 Publishers pay 30% to rent content

Cloudflare’s AI licensing turns ownership into infrastructure rent, shifting control and margins away from publishers and into CDN infrastructure layers.

Michael Frew
Michael Frew
💸 The $800K Cost of Not Owning Traffic

Jan 29, 2026

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7 min read

💸 The $800K Cost of Not Owning Traffic

280 executives see search falling and drop the content that builds equity

Michael Frew
Michael Frew
🔓 AI Is WordPress’s New Vulnerability

Jan 22, 2026

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6 min read

🔓 AI Is WordPress’s New Vulnerability

WordPress's 20-year SEO advantage just became an extraction liability worth billions to AI companies and zero to you.

Michael Frew
Michael Frew
💰Do You Know Why Your Audience Shows Up?

Jan 15, 2026

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8 min read

💰Do You Know Why Your Audience Shows Up?

Food52 lost $294M by forgetting why readers showed up

Michael Frew
Michael Frew
💸 First-Mover Advantage Dies on Platforms

Jan 9, 2026

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8 min read

💸 First-Mover Advantage Dies on Platforms

Why spotting trends early means nothing if you don’t own the infrastructure that compounds them.

Michael Frew
Michael Frew
💰 Creators Become a Must Buy Channel

Jan 2, 2026

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7 min read

💰 Creators Become a Must Buy Channel

$37bn proves creator marketing works. What it does not prove is that creators capture any lasting value from it.

Michael Frew
Michael Frew
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